Blog #13: Etude House Sweet Recipe Beauty Review (Multi-purpose Korean Make-Up)

Annyeong, yorebeun! So I was doing some spring cleaning when I found these cuties again.

Yep, they're Etude House's Sweet Recipe Cupcakes and they have two collections: Cupcake All Over (eyes, cheeks and lips) and Cupcake Eyes! Nope,they're not edible but this line comes in crazy yummy colors and designs:

Etude House Sweet Recipe Cupcake All Over

Etude House Sweet Recipe Cupcake Eyes

These swatches can be seen at Etude House's global website or at Etude House Philippines official site.

As a self-confessed beauty hoarder, I got my hands on three Cupcake All over and one Cupcake Eyes:

From left to right: Sweet Recipe Cupcake All Over Color in RD301, OR202 and PK002 / Top: PK001 

And yes, I admit, Sulli and Krystal's cute promos had a hand in my decision.

Just imagine creating sweet cupcakes with SHINEE... *sigh*

Ok, enough with delusions and let's proceed with a review of these multi-purpose Korean make-up...

First off in my list is the loner, Sweet Recipe Cupcake Eyes.

Etude House Sweet Recipe Cupcake Eyes in  PK001 Sweet Berry Lemon Mousse

I'm obsessed with the coral shade. Imagine my joy when I found out I get a sweet pink and yellow marriage in a pot! Though the texture of this shadow's a bit tough, I love that it has high pigmentation. A few swipes of a finger and the color's already visible. The combination of pink and yellow is a lovely coral shade which works best with a girly, soft look.

Verdict: 4/5 

Etude House Swee Recipe Cupcake All Over Color in OR202 Peach Sugar Cake

The Sweet Recipe Cupcake All Over Color claims to cover the eyes, cheeks and lips but I feel that this specific shade best fits as a blusher for me. I feel it will work well as an eye shadow base for those with normal to dry skin (which I don't have unfortunately) and a NO NO for those with oily skin (tried once and I end up with a fugly mess of lumped up make up in my lids).

Verdict: 3/5

Etude House Sweet Recipe Cupcake All Over Color in PK002 Strawberry Chiffon Cake

I love pink but this is my least favorite of the bunch. I can't use it in my eyes since my lids get oily easily (hello Mr.Clumps!) and I look like a sick patient when I apply it as a lip color (not to mention, it makes my chapped lips visible). I only use it on my cheeks when I feel like having color on my face.

Verdict: 2.5/5

Etude House Sweet Recipe Cupcake All Over Color in RD301 Raspberry Mousse Cake

This one I love! Unlike the earlier two, RD301 fits my natural lip color well. Love that I don't need to neutralize my lips with BB Cream just to have a standout color. This one works like a doll to my lips and cheeks. Will definitely not use it in the eyes.

Verdict: 3.5/5

I'm a sucker for anything cutesy and I have to say, Etude House hits a home run with its kill-me-now-it's-too-cute packaging of its Sweet Recipe line. The visuals on these products definitely contribute to its selling prowess. 

How can you resist those yummy treats??? Check out Etude House Global's Twitter and Etude House Global Instagram and Etude House Philippines' Twitter and Instagram account for more crazy pretty beauty loots! 

Blog #12: Beauty and the Best (Korean Stars and their Make-Up Endorsements)

Annyeong!!! It's sizzlin' hot here in my country and I'm so darn lazy to go out!  So here I am, typing away on my laptop and sharing my thoughts on beauty. Yes, girls, beauty. It's a very broad and interesting topic, especially for girls. There are a lot of beauty tutorials, MOTD, FOTD and all the OTDs we can think of but one topic truly intrigues me: in the slew of beauties donning make-up in ads, who slays?

Come on, who here hasn't stopped on a page of a cosmetics ad and wished for a second, she could be Jun Ji Hyun in Hera or Song Kye Kyo in Laneige? 

So now, I'll be counting down my favorite cosmetic ad royalties and crown the BEST among the BEAUTIES. 

10. Jessica X  

Maybe it's the colors or it's just fresh to see Jessica veer away from her cold princess image. The splash of colors in Banila Co's ads bring a bright and vivid aura to Jessica.

9. Hyuna X  

Hyuna is known for her unnie force. Fierce, sexy and seductive, these are the best words to describe her. Imagine my surprise when I saw her ads for Tony Moly. She looks hella different! She has a softer, pure and more girly image that it blows me just how good she looks with less make up! 

8. Tiffany X 

Tiffany has got to be my fave member in Girls Generation. Maybe it's her eye smile or that she dresses so glam and fab. When I saw her ads for IPKN I said, ah, that's so Tiffany!

7. Yoona X

Let's be honest, Yoona has always been part of the top 5 best visuals of KPOP for her pure and nice girl image. Her image best suits the natural and organic products of Innisfree.

6. Sandara X

Before Clio, Sandara was known as THE Etude House Girl. She basically slay all the younger idols with her youthful and clear skin. Up to know, I find myself amazed when looking at her Etude House ads. What I'll give to have that face for just one day (okay, make it a year)!

5. Hara X

I'm not a Goo Hara fan but I have to admit she's frickin' gorgeous. Her eyes and small nose make her look like a cute little girl lost. I've been seeing a lot of comments from k-netz that she made Estee Lauder look like a road shop make-up (and maybe it's true) but I absolutely love how immaculately gorge she is!

4. Sulli X

Sulli has that type of face that'll make you smile. Sparkling eyes, small nose and cute dimples. Definitely a killer! So I wasn't surprise when Etude House announced that she, along with Shinee and Krystal were to be the brand's endorsers in 2014 (although Krystal seems awkward acting cutesy). She's the perfect fit!

3. Jun Ji Hyun X  

Is there even a question Jun Ji Hyun's part of the top three of any list? The goddess from the stars lands at the number 3 spot for her surreal and dramatic beauty in Hera ads. You've got to love her expressive eyes and flawless skin. Even Do Manager would fall for this! 

2. Sandara X  

I was sad, no, devastated when I found out Sandara and Etude House went their separate ways. My grieving period was shortened, however, when Clio announced that Sandara was their new muse! I wasn't familiar with Clio then but I hoarded like any normal fan girl would. Love love how they were able to show Sandara's matured side and yet, highlighted her youthful skin!

1. Song Hye Kyo X  

She was and has always been THE goddess of beauty. From Endless Love to That Winter The Wind Blows, she awes everyone with her divine beauty. Laneige made use of her pure skin and unreal beauty by giving her surreal and divine ads as well. No more words necessary. 

Do you agree with my list? Who's on yours?